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Home > Example Case
Studies
Do any of these client examples resemble
your small business? Whether you run a home business, or a growing
company; Whether you have some experience in web marketing, or
have no clue; 49er-consulting is here to be your personal low-
cost consultant. We provide expert advice and professional labor.
Let us manage your Internet marketing, so you can spend more time
making your customers happy.
Note: The examples that follow are for illustration
purposes only. Client example results are not indicative of future
success. 49er-consulting neither represents nor guarantees such
results for any client.
| Realtor Client |
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Mrs. D. Carter, like all real
estate agents, is a commisson-based agent. Like most
real estate franchises, her company provides her with
very little marketing assistance. She is expected
to find deals on her own. She does nearly everything
from home.
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Mrs. Carter presently pays for
advertising on a few websites for leads. She has a
small professional website. But it is passive and
does nothing to actively promote her business. Beyond
that, she does very little Internet marketing. She
knows how important the Internet is, and wants to
increase her visibility online.
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Mrs. Carter selects the $99.49
plan for 5 hours of consulting and labor per month.
After learning more about her business, 49er-consulting
recommends a strategy of PPC advertising and blog
marketing. We recommend a modest trial budget of $500
per month for 3 months for PPC advertising. She pays
49er-consulting $99.49 per month and $500 in PPC advertising
directly to Google.
To choose your own plan, click
here, or click the image
to the left and you will return to our homepage.
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Here's the hourly itemization for
month #1:
Consulting:
1 hr. (~30 minutes by phone, and 30 minutes follow up questions
by email).
Planning:
1 hr. to draft a marketing proposal involving PPC advertising,
blog marketing, and ad buying (costs and benefits explained).
Researching:
1 hr. research industry, and competition.
Account Setup:
1 hr. Google PPC account, and blog account basic activation.
Pre-Production:
1 hour to draft-design a custom landing page.
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Mrs. Carter is pleased with everything
that we have proposed, and she sees the obvious need
of exanding her plan with 49er-consulting. She especially
sees this need after understanding the amount of benefits
we explain to her in the marketing proposal. In month
#2, she switches to the $249.49 plan per month for
13 hours of consulting and labor. 49er does all the
work to promote her business, including blog writing.
To choose your own plan, click
here, or click the image
to the left and you will return to our homepage.
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Here's the hourly itemization for
month #2:
Production (Landing Page):
1 hr. image sourcing and editing.
1 hr. construction.
1 hr. testing/editing, optimization, and search engine submission.
Account Setup:
2 hrs. keywords research.
1 hr. campaign organization.
1 hr. technical setup.
Blog Writing:
3 hrs. research.
3 hrs. writing and editing (3 articles).
After 3 months, 49er-consulting
efforts yield:
7 farming leads (good to nurture for relationships).
2 strong leads (both lead to sales).
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Mrs. Carter nets $15,000 in income
for her 2 deals, plus the possibility of 2-3 more
within several months from the batch of farming leads.
Mrs. Carter yields a 614% return on her investment
within 3 months.
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In the months ahead, 49er-consulting
builds upon her success with more advanced and practical
strategies to increase her lead generation.
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| Telecommunications Client |
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Mr. F. Hernandez, runs a start-up
telecommunications company. Even though the company
is new, Mr. Hernandez funds it very well and has an
established client base. The company sells telecommunications
hardware, software, and VOIP service. He has 18 employees,
three offices, one warehouse, and a very well developed
website.
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Mr. Hernandez drives most of
his website traffic through PPC advertising. The website
is used to sell hardware components and telecommunications
systems. He is interested in growing website sales,
and increasing PPC efficiency. Anticipating the complexity
of his situation, and also the value in the range
of 49er-consulting plans, he selects the $749.49 plan
for 45 hours of consulting and labor per month.
To choose your own plan, click
here, or click the image
to the left and you will return to our homepage.
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After learning more about his
business, 49er-consulting does indeed discover the
complexity of his situation. We recommend a 3rd party
web analytics solution to decipher where along the
clickstream his traffic abandons their shopping cart.
This solution costs $2,000 per month, and is paid
directly to the vendor. We are experts at using the
solution, and utilizing it's data. We also recommend
PPC management and optimization strategies to improve
his return on ad spending.
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Here's the hourly itemization for
month #1:
Consulting:
4 hrs. (3 hrs. by phone, and 1 hr. follow up questions by
email).
Planning:
2 hrs. to draft a marketing proposal involving analytics,
ppc managment, and optimization (costs and benefits explained).
Key Performance Indicators are also agreed upon.
Researching:
7 hrs. research infrastructure, industry, and competition.
Account Setup:
2 hrs. analytics account basic activation.
Analytics Integration:
8 hrs. analytics programming installation.
Account Analysis:
6 hrs. Google, and analytics analysis.
Reporting:
8 hrs. report generation, presentation, and action plan.
Campaign Organization:
8 hrs. Google account campaign re-organization.
After 8 months, 49er-consulting
efforts yield:
+32% increase in number of website orders.
+40% increase in size of orders.
+128% increase in repeat orders.
+12% increase in referrals.
+5% increase in Google click through rates.
+3% increase in Google conversion rates.
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Mr. Hernandez realizes the most
important benefits with 49er-consulting are the establishment
of a reliable reporting method, and the routinization
of an improvements process- things that did not exist
before.
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In the months ahead, 49er-consulting
gets into the routine of using plan hours for maintenance,
management, optimization, and support.
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A
Message
from our Head
of Marketing:
Welcome!,
It's hard to believe it's been several years from our humble beginnings.
Our success is a testament to our quality work, and dedicated client
service.
I want to personally thank all our clients who have grown with us
over the years. If you haven't experienced our consulting with a
personal touch, I want to invite you to try us today. Your business
will benefit from our consulting by growing with visibility and
more customers.
You have my assurance, and our 30-day money back guarantee. We are
privileged to earn your trust.
Yours Truly,
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